The Botanical Gardens of Villa Taranto will take part in two of the most important international trade fairs dedicated to tourism and destination promotion, reaffirming its role as a center of botanical and cultural excellence at both national and international level.
BIT Milan
During BIT Milan, the Botanical Gardens of Villa Taranto will be hosted within the Piedmont Region stand, Hall 11P – Stands P23, P41, S24, S42.
This participation represents an important opportunity to enhance the botanical, landscape, and historical heritage of the Gardens, promoting Lake Maggiore and the Verbano-Cusio-Ossola area as a destination for nature-based, cultural, and sustainable tourism.
ITB Berlin 2026
3–5 March 2026 – Messe Berlin, International Congress Center Berlin
At the international level, the Botanical Gardens will also attend ITB Berlin 2026, one of the world’s most prestigious tourism trade fairs. Within the area dedicated to Italy and the Piedmont Region, the Botanical Gardens of Villa Taranto will be hosted in Hall 1.2, Stand 107.
ITB Berlin represents a strategic showcase to strengthen the Gardens’ international visibility, meet industry professionals, media representatives, and buyers from all over the world, and promote a tourism model rooted in landscape beauty, biodiversity, and garden culture.
With their participation in the Milan and Berlin fairs, the Botanical Gardens of Villa Taranto reaffirm their role as ambassadors of Piedmontese and Italian natural heritage, embodying the forward-looking vision of their founder, Captain Neil McEacharn, today a benchmark for lovers of nature, landscape, and outstanding botanical collections.
